Your main strategy

 Your main strategy to get as far as you can and to earn as many coins as possible is survival. Watch all of the obstacles so that you can get a read on how to avoid them. Look out ahead of where you are to see where they pop up, and then avoid them. You’ll have no chance of being killed.

Your secondary goal is to earn as many coins as you can, and to knock off as many villains as you can. You can knock off villains by running into them, jumping and then swiping down to slam down and do AoE damage, or by simply landing from a high jump, which also does AoE damage. Either way, villains are not that dangerous, so just run into them without any fancy tricks and you’ll knock them out.